Rewrite Your Story With Rooted Beauty
Where every product, every ingredient, every word is intentional. Renew your skin and reconnect to your feminine power.
Welcome to Beneath the Braids Wellness
Natural hair deserves to be healthy, strong, and deeply hydrated beneath protective styles. Shop by hairstyle or by mood.
Take The Quiz
Embark on a journey of self-care and emotional alignment. Discover which African Net Sponge best suits your current mood and skin needs. Through a series of guided questions, connect with the energy that speaks to you.
SHOP SENSITIVE SKIN SAFE: ROOTED RELIEF
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Mint Toner + Jade Roller Set
Regular price $20.00 USDRegular priceUnit price / perSale price $20.00 USD - 
                
Mint Toner
Regular price $10.00 USDRegular priceUnit price / perSale price $10.00 USD - 
                
Custom African Net Sponge From Ghana
Regular price $15.00 USDRegular priceUnit price / perSale price $15.00 USD - 
                
Clean Whipped Body Scrub Sensitive Skin Safe
Regular price $10.00 USDRegular priceUnit price / perSale price $10.00 USD 
    Our Authentic African Net Sponge
For several generations, the infamous African Net Sponge has been a cornerstone of beautiful radiant skin. Its roots lie in West African bathing traditions of the old days, where coastal communities repurposed fishing nets for exfoliation and cleansing. Over time, the sponge has evolved from handmade materials to the nylon mesh we see popularized today. This tool has been passed down from family to family making it a symbol of ancestral wisdom and African ingenuity. Cleansing with this net can be easily woven into the rhythm of your daily hygiene routine. This sponge's signature knotted texture is designed to exfoliate without being abrasive. In many African households the net sponge is introduced in childhood. Parents teach their children how to scrub with intention, not just to clean, but to remove impurities and renew the spirit. With this tool bathing becomes a ritual of restoration, not just hygeine. ✨ BenefitsDeep exfoliation without irritationQuick drying—no mold or mildewLong-lasting—can be used for up to a year or moreStretchable design—perfect for hard-to-reach areas like the backÂ
Rooted Beauty "Beneath the Braids" Wellness
Custom African Net Sponge From Ghana
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Try A Quiz To Find Your Ideal Beauty Ritual.
Take the quiz to discover which products align with your current needs.
Rooted Flow. Start washday with intention.
Flow through washday with a playlist for summer hair, positive affirmations, and high frequencies.
Rooted Ritual Journal
Beauty rituals rooted in ancestral care, reimagined for today. Each ritual is created to restore softness.
Soft Girl Chronicles - Spa Day @ Spa World Houston
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            The Ultimate Spa Day Guide to Spa World Houston...
For those looking to merge self-care with smart haircare, this guide ensures your visit to Spa World Houston is both indulgent and hair friendly.
The Ultimate Spa Day Guide to Spa World Houston...
For those looking to merge self-care with smart haircare, this guide ensures your visit to Spa World Houston is both indulgent and hair friendly.
 
Soft Girl Chronicles: Houston's Raggae Bodega on Almeda
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            The Hidden Gem: A Minority-Owned Bodega Bringin...
Discover Reggae Bodega, a minority-owned store in Houston offering high-quality shea butter, aloe vera oil, essential oils, and medicinal herbs for natural beauty and wellness. Learn how these authentic products...
The Hidden Gem: A Minority-Owned Bodega Bringin...
Discover Reggae Bodega, a minority-owned store in Houston offering high-quality shea butter, aloe vera oil, essential oils, and medicinal herbs for natural beauty and wellness. Learn how these authentic products...
 
Hair Collections
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          Take the Stress Out of Boho
This collection is specially crafted for boho braids and twists. Whether you’re looking...
 
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                  Taking You Back to Your Roots.
Elevate Your Routine – Subscribe for Insider PerksRooted Beauty is dedicated to empowering individuals through premium, thoughtfully crafted haircare solutions. Rooted in the belief that having a healthy hair routine is a way to practice self-love, our brand provides expert-backed guides, a wellness community, and high-quality products designed to nourish, define, and protect every curl. We are built on authenticity, confidence, and connection—empowering you to embrace your natural beauty while elevating your routine with purpose and luxury.