
Welcome to Beauty That Remembers
Where every formula, every scent, every ingredient is intentional. Similar to personal growth - our hair and body evolve, strengthen, and flourish over time with the right care. Restore your skin, reconnect your spirit, and honor the sacred rhythm of self- tending.

Welcome to Beneath the Braids Wellness
Natural hair deserves to be healthy, strong, and deeply hydrated beneath protective styles. Shop by hairstyle or by mood.
SENSITIVE SKIN SAFE: ROOTED RELIEF
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Mint Toner
Regular price $10.00 USDRegular priceUnit price / per -
Authentic African Net Sponge
Regular price $10.00 USDRegular priceUnit price / per -
Clean Whipped Body Scrub Sensitive Skin Safe
Regular price $10.00 USDRegular priceUnit price / per

Our Authentic African Net Sponge
For several generations, the infamous African Net Sponge has been a cornerstone of beautiful radiant skin. Its roots lie in West African bathing traditions of the old days, where coastal communities repurposed fishing nets for exfoliation and cleansing. Over time, the sponge has evolved from handmade materials to the nylon mesh we see popularized today. This tool has been passed down from family to family making it a symbol of ancestral wisdom and African ingenuity. Cleansing with this net can be easily woven into the rhythm of your daily hygiene routine. This sponge's signature knotted texture is designed to exfoliate without being abrasive. In many African households the net sponge is introduced in childhood. Parents teach their children how to scrub with intention, not just to clean, but to remove impurities and renew the spirit. With this tool bathing becomes a ritual of restoration, not just hygeine. ✨ BenefitsDeep exfoliation without irritationQuick drying—no mold or mildewLong-lasting—can be used for up to a year or moreStretchable design—perfect for hard-to-reach areas like the backÂ
Rooted Beauty "Beneath the Braids" Wellness
Authentic African Net Sponge
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Find Your Ideal Ritual Quiz
Take the quiz to discover which products align with your current needs.
Rooted Ritual Journal
Rituals rooted in ancestral care, reimagined for today. Each ritual is created to restore softness.

Rooted Flow. Start washday with intention.
Flow through washday with a playlist for summer hair, positive affirmations, and high frequencies.
Beneath the Braids wellness
Natural hair deserves to be healthy, strong, and deeply hydrated beneath protective styles.
Blog Post : Rooted Rituals - Spa Day @ Spa World Houston
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The Ultimate Spa Day Guide to Spa World Houston...
For those looking to merge self-care with smart haircare, this guide ensures your visit to Spa World Houston is both indulgent and hair friendly.
The Ultimate Spa Day Guide to Spa World Houston...
For those looking to merge self-care with smart haircare, this guide ensures your visit to Spa World Houston is both indulgent and hair friendly.
Blog Post: Houston's Raggae Bodega on Almeda
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The Hidden Gem: A Minority-Owned Bodega Bringin...
Discover Reggae Bodega, a minority-owned store in Houston offering high-quality shea butter, aloe vera oil, essential oils, and medicinal herbs for natural beauty and wellness. Learn how these authentic products...
The Hidden Gem: A Minority-Owned Bodega Bringin...
Discover Reggae Bodega, a minority-owned store in Houston offering high-quality shea butter, aloe vera oil, essential oils, and medicinal herbs for natural beauty and wellness. Learn how these authentic products...
Hair Collections
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Take the Stress Out of Boho
This collection is specially crafted for boho braids and twists. Whether you’re looking...
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Taking You Back to Your Roots.
Elevate Your Routine – Subscribe for Insider PerksRooted Beauty is dedicated to empowering individuals through premium, thoughtfully crafted haircare solutions. Rooted in the belief that having a healthy hair routine is a way to practice self-love, our brand provides expert-backed guides, a wellness community, and high-quality products designed to nourish, define, and protect every curl. We are built on authenticity, confidence, and connection—empowering you to embrace your natural beauty while elevating your routine with purpose and luxury.